Departing from JoyRide’s conventional visuals, the Season of JoyRide campaign aimed to illustrate JoyRide’s societal impact, particularly during the festive season. By employing illustration, we conveyed the message of community involvement and distinctiveness, enhancing the campaign’s resonance and uniqueness amidst social media noise.
Agency – Stratuscast Philippines, Inc.
Creative Direction – Aldus Santos, Christian Gecolea
Art Direction/Design/Illustration – Iverson Escalona
2022